AI Video Tools Pricing Comparison — 2026 Pricing Guide

This article summarizes 2026 pricing for HeyGen, Synthesia, D-ID, Runway, InVideo AI, Pictory, and others, comparing entry, pro, and enterprise tiers with value and selection guidance. Real user feedback from G2 and community reviews shows common pain points: about 16.7% of reviewers cite pricing friction (e.g. flat seat fees not matching project-based spikes), and only a small share quantify ROI, which can slow budget approval. Enterprise features like SSO, SCIM, and role-based permissions appear in fewer than 10% of reviews, so if those matter, confirm with vendors. We’ve included typical entry and pro prices so you can compare apples to apples before talking to sales.